Handmade logos and brand identities that actually stand out. Built with pencil, paper, pixels, and purpose.
We’re a Berlin-based design team crafting brands that don’t just look good, but feel right. At Craftner, we believe design should pop, not blend. That’s why everything we make starts by hand, sketched, felt, explored, before becoming razor-sharp digital identities. We work closely with business owners and stakeholders who know that first impressions matter and that design should be more than decoration. It should mean something.
We specialize in logos and visual identities that tell your story clearly and confidently. Whether you're just starting or evolving, we've got a package that fits your stage and ambition.
A single, strong mark that captures your essence.
→ Main logo, color and
usage guidance.
A compact brand system that makes you recognizable and consistent.
→ Logo, color palette, font suite, simplified brand guide.
A crafted identity system that flexes across channels.
→ Logo, colors, fonts, graphic elements, brand guide, visual direction.
→ Website (UX/UI) Design in Figma
→ Website Development in Webflow
→ Live site maintanance in Webflow
Let’s build you a digital home that’s not only stunning,
but smart and user-friendly.
A single, strong mark that captures your essence.
→ Main logo, color and usage guidance.
A compact brand system that makes you recognizable and consistent.
→ Logo, color palette, font suite, simplified brand guide.
A crafted identity system that flexes across channels.
→ Logo, colors, fonts, graphic elements, brand guide, visual direction.
→ Website (UX/UI) Design in Figma
→ Website Development in Webflow
Let’s build you a digital home that’s not only stunning,
but smart and user-friendly.
Pencil and paper are still our favorite tools. Why? Because they help us think before we click. Sketch before we scroll. Craft before we code. In a world of AI-generated everything, human-made is more valuable than ever. We don’t copy-paste logos. We draw, discuss, iterate, and design identities that are built with attention and intention.
Every collaboration starts with curiosity. We want to know your story, your goals, your vibe. Here’s how we work:
Let's chat about your needs and whether we're a good fit.
You’ll receive a clear scope, timeline, and budget.
Moodboards, sketches, messy ideas, polished directions.
We shape, refine, and build your identity.
You get everything ready-to-use, with clear guidance.
I’ve commissioned plenty of logos over the years, but none have come close to the impact of the one Lakner designed for Zelus Labs. He approached every detail of the branding with exquisite precision and care, creating something that feels both distinctive and deeply aligned with the brand’s identity. We consistently get compliments on the creativity and polish of the design. I can't recommend Lakner highly enough and he will be my first call on all future projects.
CTO
Finding a great designer and true thought partner is rare, but that's exactly what you discover when you engage Gabor and the Craftner team. From the outset, communication was clear with helpful expectation-setting and milestone planning. Gabor didn't just follow a brief, he focused deeply on the core idea and ethos of my brand, bringing The Hidnsight Club to life in a truly human, fun, and personalized way. Iteration cycles were fast, and Gabor was highly receptive to feedback, showing great speed and flexibility in meeting crunch deadlines. I really recommend Craftner to anyone seeking a skilled designer who will go above and beyond the initial brief and inspire throughout the creative process.
CEO & Founder
Working with Lakner on 'Basket Brains' was a masterclass in design leadership. He turned my passion project into a fully-realized brand, driven by his strategic vision. What truly sets him apart as a top-tier talent is his ability to own that vision end-to-end. His core branding and web UI/UX implementation were equally impressive, demonstrating a rare mastery of both high-level creative direction and hands-on technical execution.
CEO & Co-Founder
We love design, and we love helping others grow into it. Craftner offers 1:1 mentoring for junior designers, career changers, or anyone feeling stuck in their creative path. You’ll get feedback, advice, real talk about design, and help developing your eye and voice. Interested? Let’s talk.
Small Identity Design / Tailored AI Solutions
Constellate AI helps businesses make sense of scattered data and fragmented tools. Their goal is to guide clients toward clarity and impact using tailored AI solutions. The name reflects that intention, just like constellations turn scattered stars into meaningful shapes, this brand exists to draw connections and direction where others only see noise. Our job was to translate that philosophy into a small, smart identity.
We explored the metaphor deeply. The Polaris star, the idea of orientation, and the act of constellating as a verb all guided our direction. The brand had to feel both high-tech and human, future-forward but grounded. We researched competitors in the AI tools space and saw a gap for a look that feels both trustworthy and quietly iconic. We aimed to avoid tech clichés and instead focused on concept-led geometry and visual storytelling.
We also looked at how the identity could reflect voice technology and coded communication, connecting the dots both literally and metaphorically.
As always, we started by drawing. Every concept was mapped out on paper before moving to the screen.
We sketched a series of ideas around the letter "C", the shape that would serve as the central frame for all connections. Early drawings played with contrast, star shapes, and a sense of modular structure. One particular concept stood out. The sketch hinted at a constellation and referenced Polaris without being obvious. It also nodded toward a voice icon, a phone receiver, and the act of connecting.
We refined this direction through multiple sketches, aiming to preserve that initial spark of clarity and cleverness while simplifying it down to its essential form.
Once the direction was clear, we rebuilt the symbol with a grid-based system to give it structure and harmony. The final form is not just clean and scalable—it also hides subtle meanings. The stars reference Polaris. The "C" frames them, as if connecting them in orbit. There's a visual code in the counterspace. There's even a whisper of binary in the mirrored shapes. It all fits. Everything is intentional.
We wrapped the project with a polished delivery of the brand assets. The final logo came in multiple variations for light and dark use. We provided color codes, typographic guidance, and web-ready assets. We named the primary color "Neural Emerald", a tone that combines the futurism of AI with the calm richness of emerald green.
The visual system now lives across slides, website materials, and product prototypes.
The client can grow into the identity as the brand expands, and most importantly, they were thrilled with the result.
Small Identity Design / Vienna-based Production Collective
Zanzara Films is a creative group producing short films, music videos, and branded content. They approached us with a clear ask: a visual identity that reflects their raw and distinctive voice. The name "Zanzara" means mosquito—small, persistent, and impossible to ignore. That tension and presence had to be built into the identity from the start.
We started by unpacking the meaning behind the name. A mosquito isn't just a visual—it’s a sound, a movement, a disturbance. Their films carry that same energy: minimal, sharp, and direct.
The concept took shape around two things: the insect itself and the sound it makes. From there, the design direction became obvious—hand-drawn, irregular, with a nervous rhythm. Nothing polished. Nothing quiet.
Sketching came before the computer. We drew mosquitoes by hand ot make quick, overlapping lines to capture the tension in their shape. Legs that jut, wings that twitch.
The logo mark was developed directly from those sketches. For the type, we used a similar process: lettering that looks like it's vibrating. Like it's about to take off. The aim was to create a visual hum without using any effects.
We kept the system minimal. One mosquito. One typeface. All drawn. No icons, no frills. Color palette: black, white, electric blue. Texture and background usage reflect the same raw approach as their work: scratched surfaces, torn paper, concrete. Every element is handmade, even when digitized. The identity is cohesive without being clean.
We delivered logo versions for both digital and print, custom background textures, business cards, and layout options for social and web.
The system works as an extension of their films. It doesn’t decorate and it holds ground. Exactly what they needed.
Full Branding / Textile Designer
Vanda Klein is a contemporary fashion designer whose world lives between softness and strength. Her silhouettes are romantic but assertive, her fabrics tender yet architectural. We were asked to craft a visual identity that captures this tension, something that could live in both minimalism and maximalism, just like her garments.
Vanda’s approach blends knitwear with high fashion, pairing voluminous textures with clean construction.
We explored references from folklore, embroidery, femininity, and geometry. Her brand values – quality craftsmanship, emotional empowerment, and visual duality – became our North Star.
We landed on one clear contrast to build from: powerful and romantic.
We started with pencil and paper. Playing with floral symbols, pixel grids, and ornamental geometries, we began abstracting her core: femininity and strength. The pixelated shapes represented the boldness and structure; the petal-like curves brought softness and grace.
These weren’t just decoration – they were metaphors stitched into form.
The sketching process revealed two recurring motifs: a rising, symmetrical shape evoking a bloom, and a pixel-based “V” that suggested a woven structure. Combining these, we had our story.
The final symbol is a fusion: digital meets organic.
The pixel-based geometry sits atop the soft, petal-like form. It feels like a flower in motion, or a woman standing strong. The modularity allows for playful extensions – from icon-only to full-lockups – and easily adapts across tags, labels, and collateral.
Typography is neutral but confident, allowing the emblem to breathe and the garments to speak.
From hangtags to digital use, the identity flexes gracefully. We kept the color palette soft, grounded in romantic pinks and natural neutrals – echoing Vanda’s materials and her attention to detail. The tone of voice? Thoughtful, understated, always intentional.
This wasn’t about designing something trendy. It was about creating a mark that feels like it was already there, as woven into her work as the first stitch.
Full Branding / Designs for Growing Minds
Lookus is a baby-focused design brand creating contrast posters and playful prints to support infant cognitive development. The brand’s foundation lies in scientific insight: newborns see the world primarily in contrasts. That’s where we started too, building a visual identity rooted in black and white, simplicity, and bold clarity.
The challenge was to create a logo that not only appeals to design-conscious parents but also reflects how a baby sees. We started by sketching soft, organic shapes that feel friendly and approachable. Then mixed in contrasting elements to reflect the boldness of high-contrast stimuli.
The final logo is dynamic: its base version is black and white, just like a baby’s early vision. As the visual world of the baby expands, so does the logo. The more color on the digital product, the more color appears in the logo. It’s a responsive concept built into the identity system: simple, yet full of life.
From playful pattern arrangements to eye-catching icons, the visual system supports Lookus products across media. Whether it’s a minimalist black-and-white poster or a vibrant developmental print, the identity adapts while staying cohesive.
We handed over a flexible design toolkit: logos, color logic, and brand elements ready to grow alongside the brand. We also crafted Lookus’ website, making it both playful and clean, designed with parents in mind, but always thinking about the little ones first.
